Build a brand that opens doors and ignites trustStrong personal brands both attract and repel.Similar to a company using a brand story to help market a product, stories are important for a leader’s personal brand.We tell our clients when positioning yourself in front of a decision-maker, ask yourself this question. ...

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51 Personal branding strategies for new and aspiring CEOs

Choose conversation over termination and resignation One of our most powerful management tools at Westgate is the DISC Leadership Assessment. Avoid costly terminations and enhance performance by learning how to approach the board with confidence or how to approach your operating partner with a key issue. Optimizing business performance begins ...

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Keep your people and then profit!