Bob Gentle, welcome to the Get Hired Up podcast!

Bob Gentle

Thank you for having me. I'm very excited. It's lovely to be a guest.

Maureen Farmer

Awesome. Yes, it's lovely to have you. And it was also lovely to be on your podcast a few weeks ago as well. And so what I love to do is to start with a little bit of an introduction, if you could introduce yourself how you got to where you are in the business, and we can just go from there. How does that sound?

Bob Gentle

That is absolutely fine. So my name is Bob, gentle and very easy to find online. I am the Bob gentle that isn't the guy that did the backgrounds for Scooby Doo, who was also Bob gentle. I've been working in and around digital marketing. For a very long time. I don't know how long, I think probably 19-20 years, something like that. As long as there has been internet, it's been what I did for money.

Maureen Farmer

So what was your introduction to marketing? Do you have a marketing background? In terms of education, formal education, or training?

Bob Gentle

I don't. I was a naughty boy at school. Formal education and I didn't really sit very well together, I was somebody who I think, and I hope a lot of people can identify with this, they didn't really find their thing, probably until quite late in life. But once you find your thing is quite easy to get self motivated. And so I wasn't somebody as a youth who was really motivated necessarily by money, I didn't have any real sense of direction, until the internet came along. And at that point, I knew this was my playground. And so I probably have more experience and training than anybody with a master's degree or a PhD by now. But no, it's entirely self taught. And I think the thing with the internet and marketing in general is marketing principles are actually pretty simple. And the internet moves so fast...

Maureen Farmer

Let's for go there for a moment. What are some of the top three or four marketing principles just for the person listening here who may not be familiar?

Bob Gentle

Well, a lot of people make a lot of money out of making it sound simple. But success online, or offline boils down to a very simple formula. It's audience, or traffic or eyeballs doesn't matter what you call it, but people knowing about you plus conversion equals money.

Maureen Farmer

Right. So conversion is making a decision to deepen the relationship with...

Bob Gentle

We have three core sets of levers. Traffic levers, conversion levers, and the retention levers. And marketing is just the process of making sure we optimize these three sets of levers. Whether you're online or offline, if you've spent a little bit of time on each of these, you'll probably be alright. The biggest mistakes that I see people making is they're either entirely focused on marketing, or they're entirely focused on sales.

Maureen Farmer

I would love to just jump in for just a moment here before you continue, because this is a lesson I learned a few years ago that has resonated with me as an entrepreneur, and as a business person is is the marketing overall is a conversation you have with strangers, and sales is a conversation you have with someone you know.

Bob Gentle

I think that's a really good way of expressing it. Because it is that simple. to maybe make it a little bit more complicated. I like to use the analogy of marketing is really about preparing the crop, nurturing the crop, making sure you keep keep the pests off, making sure that it's sunny, and that the rain falls, but not too much. Sales is about the harvest. And a mistake I see a lot of people make is they very good tending their crop, but they never do the harvest. And then there are other businesses that are totally focused on harvest. But there's nothing there on the fields because they didn't spend any time sowing or nurturing that crop, which I'm essentially saying the same thing as you.

Maureen Farmer

I love that analogy. I've I've heard that something similar before. And that really resonates with me as well. And I thought what we could do, I would like to do is to sort of set up the conversation today for a particular avatar that might be helpful for the listener here to understand sort of this journey that we're going through because this is a very specific podcast on personal branding and how that fits into the marketing mix and and that that journey. So I was thinking of typically at Westgate, we work with CEOs. And so our CEO clients are on a journey. They're either a new CEO that are appointed to an organization, they could be a retiring or exiting CEO who is moving on to a new industry, maybe, maybe a board role. There's also a contingent of CEOs who are on that entrepreneurial journey. They want to take the rich plethora of experiences and successes and transition into a business of their own. And so the way I see how you and I differ a little bit, we do a lot of the same things. How how we differ I believe is your value proposition. And client journey is helping your clients create a digital presence online and sell online. Am I right? Sell and deliver online? Is that correct?

Bob Gentle

To an extent, yes. I think where I'm focused, is helping people build, grow and monetize the personal brand.

Maureen Farmer

There are all kinds of different applications I can see from this. When I look at what what we do in terms of Westgate, we also help with the personal brand as well, I wouldn't necessarily say monetize it, but I suppose it in an indirect way we do because we work with, with our clients to develop signature stories that help them do things like negotiate to raise their visibility, that type of thing. So I just wanted to sort of delineate sort of the differences. While Westgate certainly has a digital portfolio that we work with our clients on, our focus is more in a, and I don't know if this is the correct terminology, because yours is the same but different. And that's market facing. So helping our clients, you know, build and deepen relationships within their business ecosystems. And I guess yours is the same in that sense, too. But I think your pathway is a little bit different. And I would love for you to talk about that roadmap, that beautiful roadmap that you have created.

Bob Gentle

If we maybe take your avatar of the new CEO, or the CEO, who's maybe casting his eyes towards the next stage in life, they've both got very different priorities. So the new CEO, he's really inward focused, to an extent. I mean, he's got his team and his internal stakeholders to worry about. And then he's got his external stakeholders to worry about investors and customers, if he has investors, and like you described, the storytelling becomes really important, because a lot of people are trusting the CEO. And nature abhors a vacuum. So if you're not communicating, you're communicating. It's often said that a brand is what people say about you, when you're not in the room, if you're not saying anything. And if you're not controlling that conversation, you can't predict what people are talking about you. So you need to be leading that conversation. And you need to be triggering those conversations. Even if you're not actively participating in them. Are you triggering myself talk? Am I talking to myself about you, as an employee, as an investor? What am I talking about? So when we look at things like content and content marketing, these are the signals that we send out into the world that will trigger conversations, so that we can exist in the minds of other people. That's a brand, there are some old stories around how the word branding, but I like to think about it in terms of neural pathways, that when you see a picture of me, or you hear me talk, or you see a piece of content that I'm creating, that's creating neural pathways in the brain of the person that sees it. So I exist out in the world now. And for me, personal branding is about being very intentional and structured about that. So for the new CEO, that's really important. But what are the signals that matter? What behaviors do you want to see in your team, you'll perhaps want to embody those behaviors in order that other people can model them. But if you want to do that, at scale, in a large organization, you can't do that one to one. So again, content marketing and transmitting that throughout your organization, being a visible leader, not just a leader is really important. And therefore, process becomes really important. The same is true of the CEO who's maybe looking to His next role, because there's this whole thing of, you're only as good as your last row. If you leave it to chance, what people think about you and your last role, then you're leaving your future to chance. So if you start to shape the stories that people tell us about you to themselves and to others, then you're influencing your future.

Now, you mentioned my roadmap, and my roadmap, I call it the personal brand business roadmap, its first three stages are pretty universal. The last two stages are really designed towards, for the person rather, who wants to monetize their expertise, specifically. So I work a lot with coaches, consultants, people that you might call operating in the expert space. So a CEO looking at their next career step, they might transition in that direction. Like you said, they might go into a board role, things like that, how we productize our skills can be in an employed role, or it could be in a self employed role when it's self employed. There's lots of opportunities available to you. So my framework, it has five stages, we're looking at personal brand new foundations. They're fairly straightforward. And that's really focusing on what is it we're expressing about who we are and what we do in order that people can clearly see where our value lies, and making sure that our online ecosystem properly reflects that. The next level is focusing specifically on authority and your network. So preparing you for public speaking, virtual presentations being a podcast guest little bits of teaching here and There, in order that we can demonstrate that you're a thought leader, and not simply a lot of people, when it comes to thought leadership, they think it's just making a little bit of social media content, thought leadership is leading with your thinking in lots of different ways actually expressing yourself. And doing that at scale. And an another aspect of this authority layer is this idea of the dream 100, who are the 100 people who if you knew them, and they knew you, it could change your life, and then being intentional about working towards that. So really focusing on some very specific networking, because again, who's talking about you, if that's a very particular kind of person, then there's knock on effects of that in terms of opportunities and happy accidents, you're controlling that game, rather than just hoping the next layer, which is really universal is discoverability. And this is being really structured and intentional about the way we communicate, and how we communicate a lot of my clients, they can get very confused about what kind of content to create. So I use an investment portfolio analogy, I say we have short term investments, medium term investments, and long term investments. And as everybody knows, the long term investments, they pay the highest compound interest over time. So the short term as really adds medium term, that's social media, social content, social networking, and the long term, that's really blog, podcast and YouTube, specifically, and those three i term as discovery assets, because every time you invest into those accounts, they grow. Whereas, and you'll be familiar with this marine, social media can feel like a hamster wheel. And if that's your main social media play, it's miserable. Whereas if you're paying into that long term content account, you can then repurpose back into social media without having to create that much original content, it's become easy now.

Maureen Farmer

For example, for this particular podcast, we will have a transcript and that transcript, I think this is where we're going to what you're what you're referring to Bob is, we have the transcript. We have the podcast, those are digital assets that we own, and we own the intellectual property for and then we can repurpose that content for social media. And in that way, for social media doesn't need to feel like a hamster wheel. It's still our intellectual property. It's original content. But we don't have to recreate it for social.

Bob Gentle

You're absolutely right. And I think, especially with podcasting for me, from a personal branding perspective, the podcast is the ultimate power play, because it's awesome networking. If I as a podcast host, I can get past any gatekeeper because I'm not going with my handout saying I'd like to speak to your boss about becoming my customer, I can go right past the gatekeeper and say, Hey, I'd like to give you this podcast interview. It's great value. I'm a top rated podcaster. I'm kind of a big deal to use a Ron Burgundy. And people will think so I'm going to speak to that guy. And we then have the seeds of a relationship. Additionally, we're known by the company we keep and if we're regularly demonstrating that we're spending time with knowledgeable, experienced impressive, influential people, people start to put us in that box to alongside that, like you mentioned, we have the content that we can repurpose. So yes, we have the transcript, we also have the video for YouTube, I often will simply grab a selfie, or take a screenshot. In fact, let's do that. Now. I'm going to take a screenshot. Okay, great. And there we go. So if you give me a smile and a wave, I will have this on LinkedIn by the end of the day, and everyone will think, hey, Bob's speaking to Maureen, that's really cool. But last aspect of the podcast that I was really going to talk about is yes, we have all these different ways that we can repurpose it, it can be repurposed into YouTube, it can be repurposed into a blog post, it can be sliced and diced for all the short form video formats. But at the end of the day, we only have to sit down for one hour. And you potentially have a whole week's worth of content for pretty much every platform, as well as a piece of content that's going to sit in your podcast and probably continue to generate lots of listeners for a long time and support that long term dream 100 networking strategy.

Maureen Farmer

I am very much aligned with your philosophy on on everything personal branding, that the particular podcast perspective that you're talking about is very strategic. It's very long term. It's very intentional. So for the person listening here who's planning to launch a consulting business or some other type of advisory services or that type of thing where they're using their, you know, decades of experience and expertise. I would say put that podcast on the 100 list. It can open so many doors to your point it can shortcut all of those, you know, conversations with gatekeepers, but above and beyond that At the podcasts can help deepen relationships, build your network internationally, and really serve as a catalyst. It's like a Swiss Army Knife in so many ways in that there are so many tools in the toolkit and it can be, it can be leveraged in so many different ways. And it's not that difficult to do once you're set and you have, you know, it does take a bit of work, but once it's done, and you have a cadence and consistency, it becomes really a lifestyle, in my opinion.

Bob Gentle

I think you're absolutely right there. I think the Creator lifestyle is one that is quite challenging, but exceptionally rewarding. And I think something that I wanted to bring up, because your avatar in particular, there is a danger of arrogance, I will put it that way. Because when we become CEO, we're expected to know everything, we're expected to have our stuff locked in, that we know how to do everything. And we are, we've arrived. And I think what a lot of people realize when they start thinking about creating content and thought leadership and personal branding, is it kind of requires you to go back to school, it requires a lot of humility, and a willingness to be the student and to be seen to be the student, I find a lot of people resist the personal branding journey, because they have a lot of unconscious fears, and limiting beliefs around how they look and how they sound that they kind of hide from. And when they're in their office everyday and dealing with the people around them, they can, it's easy to shut that stuff off. But I know from personal experience, that selfie used to be crippling, I couldn't, I couldn't post a picture of myself, it hurt. I hated the sound of my own voice. And I couldn't bear how I looked on camera. And that's universal, I think pretty much everybody other than a psychopath will experience all of that.

Maureen Farmer

I have, I've experienced all of those myself. And I actually had a group, when I was doing my personal branding certification. One of the challenges that was set to me was just just start using the video camera and start doing the videos. And I'm doing that now. And in terms of the voice, the same thing, it still puts me off a little bit to hear my own voice. But I've learned to, I've learned to accept that. And because it's really very important, you need to be seen and you need to be visible. The other thing that we do as well is we do a 360 survey with our clients. And it can be absolutely enabling, and empowering to have this done. Most of the time, there's no surprises, it really helps to validate your positioning, and it produces confidence in a very empowering way. And so I really resonate with what you're saying here. And in terms of your voice, you have an amazing voice, amazing. And I even said, I said I think I said in the podcast that we did that, you know, your your, your voice is as gentle as your name, you've got a great voice.

Bob Gentle

What's really interesting is that didn't really come become a thing in my life. Until I started the podcast about five years ago, my voice was never something I had considered as an asset. But it regularly gets mentioned. And I think this comes to another lesson that I learned is a friend of mine called Ian Anderson gray. And he trains people in live video confidence. And I was talking to him. And I was saying, You know what, I'm really insecure about video. And he said, I used to be the same. And it's kind of similar to your 360. But in micro, he said, I started keeping a journal about the nice things people said about me. And what struck me is there is no survival benefit to noticing nice things people say about you. There's only a survival benefit to noticing the negative things people say about you. Because if you don't fix them, somebody's going to push you to the front when the Dragon comes. Or they're going to leave you out in the cold because you're the one that's annoying everybody. The nice things, there is no survival benefit to noticing. So we all kind of get hung up on the negative, but we never appreciate the nice things people think about us. So the simple practice of journaling those for a week or two weeks, you'll suddenly realize how much positive there is. And then you can lean into that in a much more relaxed way.

Maureen Farmer

Well, to your point, you know, and I say this as well, I say it in a slightly different way I was really excited to hear you say it is that your brand speaks for you when you're not in the room. And when you begin to hear and see and internalize and appreciate the feedback. For example, your voice for example, you begin to create these data points that are like the Kinect, the dog, you know that you did when you were a kid. And you start it starts to form a picture when you start putting all the data points together. And I love that sort of metaphor of creating this, this photo or this image of not photo but image of what others think of us. And oftentimes it's very different than what we perceive ourselves. And that's been my experience.

Bob Gentle

I think another thing that the new CEO and the exiting CEO probably should expect, because for me this was an issue as well is I could imagine myself doing a lot of the things that I'm quite comfortable with now. But I was really worried about the reactions of others.

Maureen Farmer

Ah, in what way?

Bob Gentle

I'm quite a self conscious introvert. And I have existed online in a particular way for a very long time. Quite a lot of people in my local community where I grew up, but and then professionally in business, they know me, but they know me as one version of me, the old version doesn't really do very much online. So then suddenly have this change, hey, Bob's making videos, why is he posting selfies, he's got a podcast isn't that kind of flash. It's all these unconscious anxieties start to come up, and people need to understand that's normal. And one thing that really helped me with this was understanding that 1/3 of people won't like you, when you start doing this kind of thing. 1/3 of people will completely ignore you. And 1/3 of people will love you. And the job is to simply forget about two thirds focus on the 1/3. Impostor syndrome as well...

Maureen Farmer

Oh yes. It is alive and well. 

Bob Gentle

And it's the curse of the competent, because, as the professional CEO, we're immediately going to start comparing ourselves with, Okay, well, I'm only turning over 50 million. But there's that guy, I know, he's in charge of a 60 $70 million company. And if I start talking about the kind of thought leadership content that I want to talk about, he's going to look at it, he's gonna laugh at me, and I'm going to cry, and I'm going to back off, I'm going to stop making videos, that's entirely normal. But it's also your greatest advantage, because we all live in a competitive ecosystem and the imposter syndrome, that you're experiencing the same imposter syndrome that's preventing all your colleagues and all your friends from from doing it. So if you can push past it, you get all the opportunities.

Maureen Farmer

Yeah, it can be very uncomfortable. But once you you know, any, I should be careful not to generalize here, but many, and I'll say successful, because that's defined in various ways. But you know, by the time you get to that point, I'm going to go out on a limb and say that that person is likely accustomed to adversity and challenge and are resilient people, I believe. And I think that if we can push past that, and go back to the marketing strategy of focus, so focusing on the avatar focusing, so the $50 million company, and I do understand, we're talking about impostor syndrome here, but the $50 million company versus a $60 million company likely have different target markets. And so when I think of signature stories, and I think about marketing, and I think about those conversations, I'm thinking about who needs to hear this story now. And I use this analogy the other day with with a colleague of mine and a friend that there's only two people in the world that really need to know that I'm a mom, and those are my children. So to them, and to others in my family, I'm known as a mom, in my business, I'm known as something else. And it's irrelevant to me. What people think, unless they're, you know, people that I want to connect with, and my ideal, the person, the business that I can help, you can be many things to many people. And, you know, it could be that it particularly like 1/3 of your network may not resonate with the fact that you're a newly minted CEO, or newly minted entrepreneur doing these things. And I think it's really important to keep focused, it was a little bit of a rabbit hole there. But I wanted to hop in there and say that.

Bob Gentle

I think, focused, yes. But also intentional. On the other hand, I think...there's always a danger. And I think this is why working with somebody like you, for a CEO can be really productive. Because most people when it comes to content and content marketing, they focus on the obvious things. So if I'm a CEO of an automotive company, I talk about cars. And I'll talk about share value. And I'll talk about the ads that we're making. And I'll talk about my team, but that makes for a very one dimensional person. So a device that I often look at is something called the five themes of you, where we are going to create you in three dimensions rather than one dimension and make you more interesting. So for me, for example, my five themes might be personal branding, monetization, but it will also be snow sports, it will also be being in Scotland. It will also be the people that I meet through the podcast, because that creates a much more relatable and engageable person. Mark Schaefer wrote a book recently His newest book, I think I can't remember what it's called, sorry, Mark. But he's talking about belonging. And in the 21st century, with all the virtualization and the remote working, and automation and AI, the employee has become much more removed from the organization that they work for. And because of that, the danger of employees becoming commoditized is very high. And from a CEOs perspective, when your team will move for an extra $10 an hour, that's a problem for you. Previously, people used to have loyalty. But when they don't really feel like they're part of the heart of the organization, that loyalty evaporates quite quickly. And so the most valuable businesses going forward will be those businesses that create a sense of belonging.

Maureen Farmer

couldn't agree more, Bob, I couldn't agree more. I talk a lot about this, I write a lot about this. The engagement, you know, based on belonging, psychological safety, all of those things resonate very, very deeply with me, and many of my clients or my clients, I should say. So thank you for thank you for bringing that up. It's it's such a critical perspective.

Bob Gentle

And I think this is why CEOs, outside of looking at their shareholder value, although it does come into it. And their investors, becoming a very visible, relatable, likeable leader who's doing the work, and also showing the way in terms of if I act in a certain way, in terms of operating on the edge of my comfort zone, letting you know, I'm vulnerable, it gives everyone else in the organization permission to engage in self leadership, as well. And that creates a very powerful organization where you have strong employee advocacy, because they want to get behind a leader they like know and trust.

Maureen Farmer

Absolutely. 100%. No, that's a that resonates very deeply with me. So Bob, all things personal branding, and digital marketing and helping your clients do amazing things. What are some of the things that you don't do in your business?

Bob Gentle

Specifically speaking, I am a strategic advisor, a coach, and a technical support asset. I don't do any of the traditional consulting things that you might expect in a corporation. So I'm not going to come in with a team and run big programs. I work with one person at a time in a one to one setting. That's pretty much it. I'm not a resource that will do anything on a regular basis, I help out with sort of one off things that need to happen from what from time to time. But I'm focused pretty much exclusively on strategy, tactics and mindset.

Maureen Farmer

Excellent. So Bob, you know, I'm a big fan of podcasts. I listened to many, many, many of them, including yours. Why don't you tell us a little bit about your podcast, how it got started, what you talk about who your guests are?

Bob Gentle

So my podcast is a labor of love. I absolutely love it. I think I'm somewhere close to 250 episodes now.

Maureen Farmer

Wow. That many?

Bob Gentle

I know, it's crazy, I would never have imagined it. And it's purely interview based at the moment, I might change that. But I'm focused on what I would call the personal brand entrepreneur. So it's somebody who is building a business around their expertise, specifically. So my guests tend to be people like you, authors, consultants, people who either bring value to the personal brand entrepreneur, or who are stand out personal brand entrepreneurs, someone like a CEO, you might get something from it. I think anybody can get a little bit of value from these kinds of conversations. If you are a consultant or a coach, or an entrepreneur, these are the kinds of conversations...

Maureen Farmer

Or somebody who's planning to transition into that, as well.

Bob Gentle

What I focus on is just organic conversation, but trying to really get to why somebody's business works. Because a lot of people are very happy to tell you why they're awesome. But it's actually the little details that often get missed, and all those interviews of what led to our what led to my personal brand business roadmap, which anybody can get if they want, it's entirely free. It's something like 50 pages. But the roadmap diagram itself is, is all most people ever look at. And you can get it at amplifyme.agency/roadmap.

Maureen Farmer

It's excellent. It's called the personal brand business roadmap, and I have it up here on my screen. I've gone through every page. It's so informative. It's very motivational as well because it gives you the roadmap. It gives you a an image Just what of what that could look like in terms of your podcast? Did you start it before you started your business? Or when did you want to do introduce podcasting into your marketing mix?

Bob Gentle

It's interesting because you use the word catalyst earlier. And when I started my podcast, my goal for it was quite different. When the podcast originally started, it was called the Digital Marketing Entrepreneur Show. Because back then I thought, You know what, I, I've been running a digital agency for a very long time. And probably more profitable than the average one. I could coach people how to do that. But my interest shifted. And I really learned through the podcast where my zone of genius was. So the podcast pivoted into that. And I think what I try and teach as many people as possible, is that curiosity should drive your content. If you're creating content to just try and teach all the time, you'll run out of steam really quickly. Yeah. So for me, my curiosity is my compass. The podcast is the map right now.

Maureen Farmer

That's excellent. That's excellent. Curiosity is one of the core values at West Gate. And it drives everything I do. And I inherited that from my my dad. My dad was a very curious person. And he knew a lot about a lot of things and not not to not to just gather the knowledge that was not his motivation. He was curious about the world. So that resonates very, very deeply with me. So thank you for sharing that.

Bob Gentle

You're very welcome. I forgot to mention the podcast is called The Personal Brand Business Show. Super easy to find, unless I don't tell you and which might be harder...

Maureen Farmer

Well, they can always search on your name as well, which I've done a few times. So look, we're about coming to the end of our conversation today. Sadly. I really enjoyed it. I would love to learn a little bit more about your snow sports, where you live in Scotland and what your favorite restaurants are. Before we close out the call.

Bob Gentle

My youngest son decided he wanted to learn to ski when he was six, or seven. And I learned to ski as a child. But I never really skied as an adult in order that he was comfortable going, I went to some snowboarding lessons with my older son, and my younger son, he got really, really good. And he he edits my podcast. Now he runs a podcast editing business. But he got really, really good to the point where last year, he was a Scottish freeride champion. So it's like, you see people skiing down hills like that looks like to fly. That's what he does.

Maureen Farmer

And that's it. And for those people who don't see the video, it's like, he's holding his hand up vertically, almost at a 90 degree angle.

Bob Gentle

Yeah, it is terrifying. What was interesting was, because I joined a club, all the people I went snowboarding or skiing with our coaches. And it taught me a lot about the power of operating on the edge of your comfort zone on a regular basis. So now, I'm not involved in any clubs, I just do it for fun. But yeah, I snowboard in Scotland, but also in the Alps when I get the chance. And it's a big part of my family. I live in Glasgow in Scotland. Interestingly, since I started the podcast, I've gone from being a very local business, to an entirely international business. Almost all my businesses now outside of the city I live in.

Maureen Farmer

And that's the same here all of my businesses outside Nova Scotia where I currently reside. Yeah, the podcast, and you know, related practices have really opened the world, especially since COVID. And especially since sort of the digitalization of of business today, it's, it's quite remarkable. So I've been to Scotland before. We had family, extended family from Dundee. So I've been to Dundee, I've been to Shin falls, I've been to a number of places here. It's a very beautiful country, and really enjoyed my time there. It's been a while since I've been there. And Bob, we may have mentioned this before, we're collecting Maddie and I, our podcast editor is our producer. We're connected collecting rather a list of restaurants. And we release them every year at the end of the year. And what we're doing is creating a resource and asset for the business traveler so that no matter where they go, they can find a pre qualified restaurant as they travel. And that's really important to me. I've been doing a lot of traveling lately. And when I have a recommendation from a client or from a friend, I always I always will go there first before before I go anywhere else so I'd love to know what your top one or two restaurants are in Glasgow.

Bob Gentle

In Glasgow, there is an Italian restaurant called Auro. But my absolutely favorite restaurant is actually in La Jolla in San Diego. It's called Blue Ocean. If anybody's ever in San Diego go to Blue Ocean in La Jolla. The view is incredible, food is incredible.

Maureen Farmer

You won't believe this. I've been there. I took I took an Uber with a friend of mine. From the UK we were at. We were at a career Industry Conference in San Diego that would have been in March of 2019. I've been there. This has never happened. This is the first on the podcast that I've actually been at the same restaurant. It's amazing. The first one is Orro, in Glasgow. 

Okay, perfect. Well, we'll make sure that we have those restaurants listed in the show notes and on our annual list, and we'll make sure that you get a copy. How can people find you or you mentioned before, but let's let people know how they can find you.

Bob Gentle

So you can just search Bob Gentle pretty much anywhere. And I will be the one who shows up. My website address is amplifyme.agency. And the podcast is The Personal Brand Business Show available on literally every podcast player you can imagine.

Maureen Farmer

Bob, it's been an absolute pleasure hosting you on the podcast today. Thank you for joining me.

Bob Gentle

Thank you very much for the opportunity. I really appreciate it. And you're an awesome host.

Maureen Farmer

Oh, thank you, Bob. So are you!