Last updated: July 11

Covid-19 career strategy & transition services for CXOs — how to choose a career coach 

Covid-19 career strategy & transition services for CXOs - how to choose a career coach

With the suffering global economy, it is important to know when, why, and how to engage with an executive career coach.

This comprehensive guide (with checklists) will help you understand how an executive career coach can help to up-level your career and or target a paid board of director opportunity. After reading this guide, you will know if such a professional is a good investment or whether you can achieve a career, board, or job transition on your own. 

One of the most recent developments in the job search industry is the evolution of the career coach as an essential component for any top‑level job search campaign. We hear about coaches in the media, read about them in resume books, and even see them on Oprah! In 2011, when I first opened my doors, coaching was a virtually unknown profession. Today, it is evolving at a phenomenal rate.

A key factor that makes my clientele seek my help (or the assistance of another professional career coach) is that in today’s market place 80 – 90% of senior level positions are never advertised! If you’re like many, you’ve achieved and enjoyed success without ever having to actively promote yourself. This is a daunting enough task without having to feel your way blindly through the hidden job market. 

3 steps to a LinkedIn profile headline that will jazz recruiters

By definition, a career coach is a trained professional who will guide you through the complexities of a customized:

  • skills assessment
  • job search planning
  • campaign development
  • career marketing
  • long-term career management 

Let me state at the outset, if the people you interview aren’t ready, willing and able to work closely with you to fulfill this list of five steps in an executive job search, then look further. Continue your search until you find an eminently qualified executive career coach with whom you will feel comfortable speaking freely and openly. You need to know that your coach is credentialed and experienced and, like every other business decision you make, check references. My credentials and certifications are listed for all to see on my website as are testimonials.

Your career coach will assist you in identifying and assessing your qualifications, job preferences, likes and dislikes, immediate objectives and long-term goals. Your coach will help you evaluate your worth in the employment market and your value within specific industries. 

Your coach will guide you in identifying and evaluating all of your possibilities and provide you with critical market intelligence to formulate your job search action plan.

Your coach can be your sounding board, helping you determine how to evaluate and prioritize these issues in relation to your search, how to best overcome obstacles standing in your way and how to best position those issues to your advantage. 

Your career coach can help you critically evaluate each and every available job search strategy, its value to your search, the risk/reward ratio of each and how to best integrate each program into your campaign. 

Your career coach will help you develop and refine powerful interviewing skills, pushing you to perform at your best, communicate your value and earn a compensation package well beyond your original expectations.

If you know that your references may be divulging information that could be construed as negative, let your career coach teach you how to best overcome these situations.

If you can answer “YES” to most of the questions and are confident in your ability to manage your job search, then you are reasonably well-prepared to move forward on your own. 

However, if you still feel the need for the expertise, insights and support of a career coach, don’t hesitate for one minute. Trained professionals can make a huge difference in the speed and success of your job search. 

If you answered “NO” to more than just 3-4 of the questions above, I would strongly urge you consider the value a career coach could bring to your job search, career performance and the compensation package. With years of training and experience, career coaches know what works and what doesn’t work, how to optimize your results, and how to help you land your ideal position. With your career coach at your side, you can move forward confidently and successfully. 

At this point in my career, I have amassed a combined 30 years of experience in the corporate world for multibillion-dollar corporations having earned one of the most elite résumé-writing designations in the world.

With the most distinguished certifications available, I have earned 13 career strategy designations, including the 360Reach Certification Program used by 20% of Fortune 500 companies globally.

This unique combination of knowledge, experience and training positions me as one of the foremost authorities on career marketing and positioning. I serve as a confidential sounding board for business leaders during their executive career t

Contact us today at

ROI (return on investment) for Executive Coaching

The reason people choose to partner with a coach:

•Optimize individual/teamwork performance (43%)

•Improve communication skills (39%)

•Increase productivity (38%)

•Expand career opportunities (35%)

•Increase self-esteem/self-confidence (34%)

•Manage work/life balance (34%)

•Improve business management (32%)

Source: International Coaching Federation

At Westgate, we work on your career while you work in it. 

#career #executive brand

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We look forward to welcoming you into the Westgate Family of success stories.

About executive resume writing author 

Westgate - Maureen Farmer

Maureen Farmer is the Founder & CEO of Westgate Executive Branding & Career Consulting Inc., an international personal branding and career consulting firm delivering premier executive branding and career consulting services for high-profile leaders. Author of The CEO Script Vault: Job Search Scripts for Busy Executives, Maureen believes that when we’re doing work aligned with our values, everyone wins. Using the law of attraction to identify quality employers utilizing the hidden job market is a cornerstone of her career management strategy.

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