Last updated: January 1

Run to a Job You Love 

Almost every day I hear from intelligent, educated and talented people working in every imaginable industry who are stuck trying to figure out how to start a job search.

Here is what I hear:

“I feel like I’m spinning my wheels.”

“I don’t know where to begin.”

“I’m working 70 hours a week and have no time for my family and I have no time to look for another job. All I know is that I can’t continue at this pace.”

Does this sound familiar to you? It saddens me to see highly competent people floundering in their job search and feeling stuck in their careers, especially after investing in a good education, specialized training and many years [sometimes decades] toiling away in a job for long hours that may not provide true satisfaction.

Here is my mantra: “Find a focus.” The number one best strategy for finding your next role is to understand what you want. But, this is not always an easy thing to do because there are so many choices available today and our thinking gets clouded by unproductive and illogical reasoning.

Many years ago I recall a senior manager I worked with exclaim to our group as we were conducting a goal-setting exercise: “If you don’t know where you’re going, any road will take you there.” I’ve never forgotten those words and before I set out to make a decision relating to my own career, I recall these wise words. If I can’t map out my destination clearly and confidently I stop until I can.

Before you set out to begin your job search and long before you re-write your resume, make sure you know your destination.

One great way to start this destination-finding exercise is to ask yourself “what do I not want to do in my next job?” Perhaps you don’t want a long commute, or you don’t want to work 70 hours per week or perhaps you don’t want to sit at a desk all day. Perhaps you are talented at creating financial statements or pitch books for your employer but you just don’t like doing those things (of course, do not showcase those talents you excel at in your resume or you will likely find yourself toiling away at the same tasks in your next role!).

You would never set out on a vacation without mapping your route. You would never go shopping without know what you’re looking for (well…maybe you would!). The point is INTENTION…YOU NEED INTENTION to target your destination.

A wise former boss once said to me: “Make sure you run to a job you love rather than running from a job you hate.” More words of wisdom. It can be exciting to be recruited by another company or to be offered a new position, especially when you are in a role that is particularly unappealing.

However, make sure you’re changing jobs for the right reason (you’ve thought it out and know what you want) rather than jumping ship for a position that just very well may be just as unrewarding as the one you left.

Understanding what you don’t want is just as important as understanding what you do want.

Just ask Martha Stewart whose first career was a stock broker. She left that profession because she wanted to spend more time with her family. She knew what she didn’t want to do and started an empire.



We look forward to welcoming you into the Westgate Family of success stories.

About executive resume writing author 

Westgate - Maureen Farmer, helping C-level executives step up or step out.

Maureen Farmer is the Founder & CEO of Westgate Executive Branding & Career Consulting Inc., an international personal branding and career consulting firm delivering premier executive branding and career consulting services for high-profile leaders. Author of The CEO Script Vault: Job Search Scripts for Busy Executives, Maureen believes that when we’re doing work aligned with our values, everyone wins. Using the law of attraction to identify quality employers utilizing the hidden job market is a cornerstone of her career management strategy.

  1. Many, many years ago I sat in my high school principal’s office. I was very confused. Both my parents had passed away before I graduated and I was lost, frightened. Her wise words to me “You don’t have to know what you want right now at all. Start with what you don’t want.” I’ve returned to that advice many, many times, and probably will again. It works every time.

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