Last updated: August 25

51 Personal branding strategies for new and aspiring CEOs 

Build a brand that opens doors and ignites trust

Strong personal brands both attract and repel.

Similar to a company using a brand story to help market a product, stories are important for a leader’s personal brand.

We tell our clients when positioning yourself in front of a decision-maker, ask yourself this question. What can I do for the company? Solve a problem, save money, or make money?

But the fact is, this is just a piece of the puzzle. You need to also ask, who am I? What got me to this point? What motivates me? What goals do I have?

The fact is your brand speaks for you when you aren’t in the room and there are so many different things you can do to continuously work on amplifying and optimizing your brand.

Ideally, you become the go-to person for your expertise, knowledge, and promise of value. These steps will help open up conversations with others that you wouldn’t otherwise have.

We have put together a list of 51 for you to consider for your own brand.

Amelia Earhart

Build an archive of branding assets

1. Create a branded resume that will open doors

2. Build a simple, but branded website to display your accomplishments

3. Create a logo or monogram for yourself. Incorporate it into your resume, branded assets, email signature, etc.

4. Have a board bio

5. Have a selection of case studies as leave-behinds or attachments for introduction emails

6. Create an elevator pitch

7. Build a library of soundbites (voice recordings) discussing your signature stories and/or topics relevant to your value and experience

Engage online

8. Optimize your LinkedIn profile

9. Optimize your Twitter profile

10. Create a platform wherever it makes sense for your brand (YouTube, Instagram, Facebook, etc.)

11. Start a networking campaign (and keep track!)

12. Share a personal post now and then where you have a social media presence. People connect with real-life moments

13. Create a herd online. Engage with others and deliver your signature stories consistently and frequently. Post in groups where your target market is gathering.

14. Set a Google alert for yourself for your name

Showcase your expertise

15. Write a book—no time? Hire a ghostwriter

16. Write an article on LI

17. Write an article or guest blog for an organization that is in line with your goals

18. Offer editorial opinions for newspapers

19. Contribute to your company’s newsletter

20. Research authors speaking on topics relevant to your expertise. Nurture the relationship and let them know you would be honored to share some input in their book.

21. Regularly speak on a podcast where it is relevant to share your expertise (Get Hired Up! is an option)

22. Regularly speak at a conference or give a keynote

23. HARO. Help A Reporter Out is an excellent resource for being published in various outlets

24. Nominate yourself for relevant awards

A woman is speaking at a conference

Build strategic relationships

25. Establish relationships with TV reporters

26. Mentor others

27. Engage a mentor

28. Get on with a board

29. Attend conferences where the audience is reflective of your target market

30. Attend an event where other invitees will be important decision-makers for your targeted goals

31. Pick up the phone and have a conversation with 2 people each week in your network. It doesn’t need to be a pitch. It could be as simple as, “I wanted to call and check in with you…”. You never know where the conversation might lead

32. Ask 3 friends, 3 family members, and 3 colleagues for their assessment of your top 3 skills or competencies and get them to provide an example (look for themes)

33. Keep in touch with the alumni association through your school. Share updates in their magazine if applicable

34. Schedule quarterly one-on-one meetings with your board and teams to deepen relationships

35. Meet with your internal supply chain or service providers quarterly to conduct a brand audit

36. Host a private invitation-only gathering for building your centers of influence. If you’re not an outgoing social person, delegate it to someone else, but make sure you attend

37. Recognize your people regularly for work well-done and best efforts

Build relationships

Establish an executive presence

38. Adopt a personal style that correlates with your brand. For example, if you wear bright red glasses, incorporate that into your logo or monogram

39. Hire a personal stylist

40. Hire a voice coach

41. Create something new for your board. Take on an unpopular project and own it. For example, as a CEO, perhaps the board books need to be improved

42. Adopt one of the key values of your organization and own it (be the go-to person). This might be safety, employee engagement, community and giving back, etc.

43. Use the language of leadership. For example, rather than talking about employees and operations, talk about the marketplace internally as well as externally

44. Have a unique point of view on the topics that matter to you

45. A picture says a thousand words. Have your assistant take photos while you are at events

Executive presence

Build your knowledge base

46. Take a course outside your industry or niche to gain perspective

47. Take leadership assessments such as DISC, 360Reach, etc. This will help with clarity around your preferred work environment and will provide you with verbiage for your branding assets

48. Take an improv class (our Digital Marketing Manager would be happy to discuss the benefits of improv with you)

49. Create a vision board for yourself

50. Be well informed, read five front-page newspapers a day (at least). Be well read

51. Hire a branding consultant to help you conquer all of the above

personal branding consulting

For aspiring CEOs, C-levels, and business leaders

Learn about the Career Navigator Program (CNP) now in its eleventh year. Jump-start your C-level trajectory with a proven process and framework used by thousands. And, leverage the global labor market by uncovering a powerful brand that will speak on your behalf in front of organizations who don’t know about you. A powerful brand speaks for you when you’re not in the room and thrives during an economic downturn because strong personal brands weather difficult times.

For CHROs, private equity funds, and boards of directors

Learn about the C-Suite Optimization Program (CSOP), which is designed to help your new CEO onboard safely and effectively thereby protecting your investment in the new leader. By doing so, you will reinforce your business plans early and help the CEO make the kinds of rapid and decisive moves that help foster success in the long term.

Get in touch

If Westgate can serve as a resource to your board, we’d be happy to explore with you. Drawing on 25 years’ corporate experience and serving organizations in the United States and Canada, Westgate Executive Branding is a 100% independent firm with no affiliations with recruitment or outplacement firms. Schedule a confidential conversation with our Client Success Strategist, Maddison Shears at

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We look forward to welcoming you into the Westgate Family of success stories.

About executive resume writing author 

Westgate - Maureen Farmer

Maureen Farmer is the Founder & CEO of Westgate Executive Branding & Career Consulting Inc., an international personal branding and career consulting firm delivering premier executive branding and career consulting services for high-profile leaders. Author of The CEO Script Vault: Job Search Scripts for Busy Executives, Maureen believes that when we’re doing work aligned with our values, everyone wins. Using the law of attraction to identify quality employers utilizing the hidden job market is a cornerstone of her career management strategy.

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