Westgate Executive Branding & Career Consulting

International Executive Branding | Personal Branding | Executive Portfolios |
Executive Leadership Coaching | Executive Career Coaching

Meet The Westgate Team

Maureen Farmer

Founder & CEO

Maureen Farmer, CPBS, CERM, CCMC, CPHR - executive career coach has amassed a combined 25+ years of corporate experience having earned one of the most elite résumé-writing designations in the world.

Maureen holds a Bachelor of Education in Business Education (University of New Brunswick, Canada) and a Bachelor of Office Administration (Mount Saint Vincent University, Halifax, Canada) and Certificate in Human Resources Management (Saint Mary’s University, Halifax, Canada).

Maddison Shears
Maddison Shears

Podcast Producer

Maddison is Westgate's Podcast Producer and she is based in Toronto, Ontario. She is a marketing professional with her recent studies primarily involving digital marketing, content development, social media strategy, event planning, and strategic writing for public relations. Maddison attended Mount Saint Vincent University (an accomplishment she shares with our CEO) to acquire her Bachelor of Arts and the University of Calgary for her marketing certification.

Maddison has lived in several different countries, being exposed to varying cultures and customs.

“We leveraged the Career Navigator program to pitch to our investors—my case studies, LI profile, CV and professional bio opened doors to financing (and freedom!). By uncovering my brand and unique value proposition, we piqued the interest of investors so I could purchase a business.

It’s been 5 years now since I purchased the business (3 branches) and I’ve never looked back. My transition from a 250K employee to a high 6-digit business owner in less than 9 months speaks volumes for the Career Navigator Program.”

Business Owner, New Brunswick | CANADA

Westgate Career Coaching - Maureen Farmer

Maureen Farmer is the CEO & Founder of Westgate Executive Branding & Career Consulting Inc. (Westgate), a global boutique professional services firm serving high-profile leaders who are seeking public recognition, visibility, and legacy strategies using a trusted approach.

Westgate delivers  strategic marketing and personal branding programs for corporate CEOs, board candidates, private equity firms (& their portfolio companies), philanthropic, and cultural organizations, and family offices in most industries, with a focus in technology and financial services organizations*.

Establishing visibility with desired audiences requires focus. Westgate’s programs create clarity, focus, and direction when during post-mergers, post-crisis, pre- and post-IPO, post-bankruptcy, new CEO appointments, and related transformations requiring  elite performance.

Westgate’s proprietary methodology, frameworks, and systems assist business leaders worldwide to establish presence in the capital markets, with private investors, customers, regulators, suppliers, and defined audiences to open doors to the right organizations.

Now in her second decade leading the firm, Maureen has earned a nomination for the prestigious 31st Annual RBC Canadian Women Entrepreneur Awards, presented by the RBC Women of Influence.

For more than 25 years prior to founding Westgate, Maureen served publicly traded organizations in operations, executive administration, human resources, executive recruiting, and professional development working with senior levels of executive management and at the board level. 

*Westgate does not serve organizations in the gaming, gambling, adult entertainment, or tobacco industries.

Maureen's Career Credentials

  • Certified Digital Branding Strategist
  • Certified Personal Branding Strategist (CPBS)
  • Certified DISC Analyst
  • Certified DISC Communications Consultant
  • Certified Hidden Job Market Strategist (CHJMS)
  • Reach360 Analyst 
  • Certified Executive Leadership Development Coach (CELDC)
  • Certified Career Management Coach (CCMC)
  • Certified Executive Resume Master (CERM – one of less than 100 certified globally)
  • Certified Resume Strategist (CRS)
  • Certified Career Strategist (CCS)

Career Works Published

  • Hidden Job Market Roadmap (e-book) | Maureen Farmer
  • CEO Script Vault: Job Search Scripts for Busy Executives | Amazon.com | 2019
  • People, Politics, and the Power Industry: How Smart Executives Retain Top Talent and Keep the Lights on | A special report for electricity CEOs struggling with high turnover and an aging workforce | 2017
  • Modernize Your Resume Get Noticed … Get Hired | Wendy Enelow & Louise Kursmark | Emerald Career Publishing | 2016
  • Resumes for Dummies, 7th Edition | Laura DeCarlo | Wiley | 2015
  • Best Canadian Resumes, Third Edition | Sharon Graham | Career Professionals of Canada | 2013
  • Best Canadian Cover Letters, Second Edition | Sharon Graham | Career Professionals of Canada | 2013

Executive Resume Writing & Career Awards

2021 outstanding leader award CPC

CEO Script Vault

Job search scripts for busy executives.

Includes practical advice and insights based on work with global executives across many industries.

CEO Executive Script Vault is a practical, actionable and deliberately simple resource designed to give high-achieving business leaders simple strategies:
· How to make an important call
· How to craft an email to someone who can help
· How to create an ‘elevator pitch’
· How to explain a job loss
· How to rebuild your confidence

“Maureen coached me through a career transition to Canada from Asia. She was instrumental in helping me create a plan to go after the hidden market for sales leader roles. Whether you're an unknown quantity like I was, or someone coveted by the recruiter segment, I think there is real value in understanding the hidden job market to take control of your career path. 

As her client, I had access to an experienced talent acquisition practitioner who provided valuable advice on handling various situations in the job interview and offer negotiation process. She helped re-calibrate my job search strategy so that I could obtain a senior level role in only five months. Maureen has my highest recommendation!"

Jay | Sales Executive
Technology Industry
Toronto, CANADA

Executive Resources

Hidden Job Market Revealed


The Hidden Job Market
Infographic Guide