Planning organizational change through leadership optimizationLeadership optimization is a highly personalized communications strategy that helps leaders become more effective at timely decision-making and relationship building at higher levels. It is less operational focused and is designed to raise visibility and credibility with targeted audiences when business transformation is required.Business transformation ...

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Optimize Performance With Personal Branding for CEOs

Driving peak performance for CEOs and their boards, Westgate Executive Branding Offers Premier Advisory Services & Personal Branding Consulting for High-Profile Leaders. About Maureen—CEO & Founder.Capital allocation for your board of directors searchThe term capital allocation is borrowed from the investment world and if you consider that your personal time ...

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Take a leadership position in your board search

At Westgate, we position our clients for new opportunities through clear, on-brand messaging.According to a Wall Street Journal article published on October 18, 2022, titled “Goldman Sachs Reports 43% Profit Drop, Confirms Reshuffling,” investment banking revenue fell 57% from a year earlier, and revenue is down 12%. The reshuffle currently ...

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Diversify your career portfolio

Podcasting for your personal brandParticipating in a podcast is an effective way of promoting your brand. Podcasting raises personal brand awareness and publicizes the leader in a one-to-many format raising visibility and establishing credibility in the marketplace.In fact, 69% of respondents say podcast ads increase their awareness of products, brands, ...

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Syndicate your brand with podcasting

Four (4) strategies for executives and board advisors to advance your relationships with others in the marketplace. Networking and business development can create anxiety and uncertainty for business leaders. This article explores advanced networking strategies that will take the sting out of building relationships in new markets. It includes a ...

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Advanced Networking for Business Leaders

Don’t dilute your board value proposition by doing thisWhy your board of director resume is not getting read, why you’re not getting interviews—and what you can do to fix it. In this short blog post we cover two issues relating to independent board roles (1) leveraging unpaid board roles and ...

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What NOT to do on your independent board director resume